A meditation and mental-wellness app that crossed $1M ARR
A widely followed spiritual educator had an audience and a vision, but no product and no monetisation engine. Latent took end-to-end ownership from strategy through delivery.
The challenge
A widely followed spiritual educator had an audience and a vision, but no product and no monetisation engine. Traditional publishing routes could not carry the interactive experience the content needed.
The challenge was to convert a strong personal brand into a durable subscription product that would work on both iOS and Android, with the kind of content and monetisation tooling that lets the team ship faster than a typical publishing schedule.
What we built
End-to-end ownership
Latent took the product from strategy through delivery: deciding what to build (and what not to), the content-management model, the subscription pricing tiers and the release plan. Then shipped the live iOS and Android apps.
What ships to users
- Guided meditation sessions authored and released regularly.
- Sleep tales with matching audio.
- Subscription model with free-tier onboarding.
- Progress tracking so users see their practice compound.
React JS front-end, Node.js back-end, React Native for the apps, AWS for infrastructure.
Outcomes
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