A coaching-business platform that replaces the five to six paid tools trainers were juggling

The challenge

Fitness professionals were juggling five to six paid apps to run their business. One tool for workout programming, another for client tracking, a separate one for group chat, another for payment collection, one for nutrition planning, and yet another for scheduling and reminders.

Per-user pricing across the stack ate into margins. Clients slipped through the cracks between tools. Coaches had to become operations managers just to keep their business running. What they needed was one platform that handled it all, priced flat, for the growing community of independent trainers and boutique studios building serious businesses.

What we built

Latent designed and shipped the full Fitqii product suite as a single unified platform, delivered as web + native iOS + native Android from day one.

Coach experience

• Coach dashboard surfacing every client, plan, session, message and payment in one view.
• Programming templates for workouts and nutrition, plus a growing library the coach can reuse.
• Group and one-to-one messaging with automated reminders and push notifications.
• Smart scheduling tied to the coach's availability, with reschedules and cancellations handled without back-and-forth.

Client experience

• Native iOS and Android apps for the coach's clients: workout and nutrition plans, activity tracking, progress photos and body measurements.
• Apple Health, Google Fit and Strava sync so client activity flows in automatically.
• Group community feed and in-app messaging with the coach.

Business operations

• Payment gateway integration for coach-to-client billing.
• Analytics on client engagement, retention and revenue.
• Lead management for the coach's marketing funnel.

White-label tier

For studios and gyms scaling a team of coaches, the same suite ships as a fully-branded app with the studio's own identity, plus API integrations to their existing booking, CRM and payment systems.

Outcomes